Oh, sure. Marketing used to be easy, what with the old “Awareness > Interest > Desire > Action” funnel. Those were the days, I tell you. Now with Omnichannel, Muti-Touch Attribution, ComposableThis and ComposableThat, funnels are freaking hard. Those easy funnels have turned into

Twisty Funnels

A Byzantine-style ikon depicting a man riding a scooter with fish, feathers, consumer packaged goods and trash streaming behind him.

In the files

In the works